
12th Oct 2023
Should I use a Website Template or get a Custom Design?
The eternal struggle! The speed of a template, vs the customisation and storytelling of a custom design.
Choosing between a website template and a custom design for your website is a significant decision that can shape your online presence. In this article, we'll dive into the details of both options, offering a friendly, informed perspective to help you make the right choice for your web venture.
Understanding Website Templates
Website templates are like ready-made blueprints for your site, offering a solid foundation to build upon. They're easy on the wallet, and they save you time. However, they come with a caveat - they might not be the most unique choice out there, as many others might be using the same templates.
The Benefits of Website Templates
If you're a small business owner with a tight budget or someone who's eager to get a website up and running quickly, templates have your back. They require minimal technical expertise and offer an efficient setup process. Countless businesses, from local boutiques to start-ups, have embraced templates to kickstart their online journey.
Custom Design: What You Need to Know
Custom design means crafting your website from scratch, tailoring it to your specific needs and desires. It's the gold standard for uniqueness and control, but it typically demands more financial investment and a bit more patience.
The Advantages of Custom Design
Custom design is where you can let your creativity run wild. Your website becomes a reflection of your brand, offering a unique user experience that sets you apart. It's a great choice for businesses looking to scale and enhance their brand image. Notably, companies like Apple and Nike have thrived by opting for custom designs that match their vision.
Making the Right Choice
The choice between website templates and custom design hinges on factors like your budget, timeline, and your website's purpose. If you're a scrappy start-up or an entrepreneur on a shoestring budget, templates might be a practical solution. But if you have a specific vision and the resources to match, custom design could be your ticket to a uniquely tailored online presence.
Hybrid Approach
But here's a creative twist - you can have the best of both worlds. Start with a website template to get your site up quickly and transition to custom design as your business blossoms. It's like testing the waters before you dive into a fully customized experience.
Real-World Case Studies
Real-life success stories abound. Take Airbnb, which set out with a unique custom design from the start, providing a tailored experience from the get-go. On the other hand, Mailchimp began with a website template and later evolved into a sophisticated platform. Both paths can lead to success.
Conclusion
In the grand arena of website design, the battle between templates and custom design rages on. The right choice depends on your unique situation and goals. Whether you go for a template or custom design, remember that your website is your digital storefront. Choose wisely, and it will serve as a valuable asset for your online presence.
So, whatever path you choose, go forth with the knowledge that you're now well-equipped to make an informed decision. Here's to your web venture's success!
At Bold. we don't really do templates. We love to launch your brand's website in the way only a custom design and keen eye for detail can!
We pride ourselves on making your brand stand out - can't exactly do that with a site that looks the same as a million others!
Cheers, tara for now
Jacob Jenkins - Founder